·New Customer Acquisition Planning and strategising all digital activities for Rapido in order to acquire new customers through various channels.
·Driving Mobile app installs through various paid marketing channels like Facebook Ads, Google Ads, etc.
·Analyzing the consumer data w.r.t understanding the retention, LTV and uninstalls from each channel in order to optimize and ensure quality installs
Technical & Professional Competencies:
·Mobile App and web marketing
·SEM and Affiliate Display marketing
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